Our story unfolds over six decades—driven by the pursuit of craft, a fixation with detail, and a devotion to beauty. Since Laurence Graff OBE established our company in London in 1960, his fascination with the emotional power of gemstones has transformed Graff into a global hallmark of innovation, creativity, and craftsmanship. While our Graff store is under renovation to provide an even better experience, we invite you to visit our new temporary pop-up location in Fashion Avenue, where you can continue to experience our legacy firsthand.
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