Nocturne’s brand identity journey started in 2012 with a well-knit story that brings artistic inspirations, unique designs, and innovative values. Drawing inspiration from Frederic Chopin's famous composition, Nocturne, the brand name targets a technology-centric generation with authentic designs. Since the very beginning of its story, the brand has always focused on catering to fashion-savvy women who take pleasure in art and aesthetics beyond style.
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With its design-oriented and luxury collections, Nocturne became one of the most popular women fashion brands in Turkey. By cultivating expressions of creativity through well-educated design team, Nocturne fulfills the consumer`s need for novelty and change without sacrificing the planet`s resources with a focus on sustainability. With each collection, Nocturne considers the abstract value of art as well as function, aiming to capture the new generation’s attention while keeping the pulse of popular culture and the latest tendencies. In the long run, this fast and dynamic era will continue to evolve into slower consumption trends. A prominent and evolving brand journey should be built on organic consumers and their needs, as well as identifying them accurately.
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