We believe... We believe that there are too many bottles of perfume and not enough soulful fragrances We believe the soul of a fragrance comes from the intention with which it is created and the attention with which it is prepared We believe fine perfumery must create a shock - the shock of the new, combined with the shock of the intimately familiar We believe that fine perfumery must be irreverent We believe celebrities should pay full price We believe the future of luxury (hence of perfumery) lies in craftsmanship We believe in the passionate souls who work close to us We believe in Hafiz's take on life : "Act great, dear. Always act great" We believe New York made us this way, with a dose of Wabi-Sabi and a few lines from Thoreau We believe that we are only young once, but we can be immature forever And we believe that explanation kills art. Therefore, forget about all of this !



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Location: Le Labo / Level: First Floor / Parking: P5, Cinema Parking

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Located throughout The Dubai Mall you will find eight guest service desks where our team will be delighted to assist you with any of your queries or questions.

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