Surprizes At Every Corner

Dubai Summer Surprises (DSS), Dubai’s highly anticipated city-wide shopping festival, will return June 22 to August 4. This vibrant festival brings the city alive in the summer months with its retail promotions, surprises and rewards.

This year marks the 21st anniversary of DSS and Dubai Mall is celebrating with a host of surprises, exciting entertainment and unbeatable shopping offers. This DSS, shoppers get the chance to reward themselves with the ultimate prize – a Grand Prize of 1 million Skywards Miles or try your luck in the weekly draw of 100,000 Skywards Miles.

Get ready for a summer of surprises that will delight, thrill and excite visitors of all ages.


Make your shopping go the distance literally, with our Spend & Win promotion. With any AED 100 purchase or more at any store at Dubai Mall, you can enter to win the Grand Prize of 1 million Skywards Miles in addition to a weekly prize of 100,000 Skywards Miles. Download Dubai Mall app to scan in your receipts and be entered automatically.

See Terms & Conditions here.

Find out more about Emaar Malls Rewards Programme

Surprise Telephone Booth

Discover how a surprise telephone call can lead to instant rewards.

Turn a corner in Dubai Mall and look for our special DSS telephone booths. Would you answer the phone if it suddenly rung? Surely you would if you knew there was a special prize waiting for you. If you are lucky enough to hear a surprise ring this DSS, pick up the phone, answer the question and win an instant reward.

Date: June 22 – August 4

IMG World Of Adventure

The Avengers, Ben 10…meet your favourite heroes.

This DSS, families can explore the world of Marvel family, Cartoon Network and Lost Valley with an interactive offering by IMG World of Adventure theme park. With games, interactive walls and the chance to meet some of their favourite characters, this is the perfect place for families this DSS.

Dates: July 5-August 4

Location: Star Atrium


Channel your creativity and build a city of the future

If you could build the perfect city, what would it look like? With LEGO City of Tomorrow, kids can tap into their creativity and challenge themselves to think about the ecosystem that would make a ‘city of tomorrow’. Using building blocks that represent energy, nature, building and transportation, this fun, interactive zone will inspire kids to make a vision come to reality.

Dates: July 15-August 4

Location: 2nd Floor, near Dubai Aquarium


Immerse yourself in PS4 for the ultimate gaming challenge and meet some of the world’s most popular social media influencers and gamers.

This DSS, join the ultimate tournament with our DSS Gaming Challenge. Gaming fanatics can show off their skills while playing international favourites FIFA 18 and Fortnite, Battle Royale. Hosted in an immersive Playstation zone at Star Atrium, players can meet and mingle with famous regional influencers plus get the chance to go head to head with international star KSI on June 30th.

To gain exclusive access to this awesome area simply spend AED 300 or more in Dubai Mall.

Dates: June 22 – July 2

Location: Star Atrium

Discover Events & Offers