REDValentino is a brand with a dreamy and romantic spirit, narrating a story that combines an eccentric and bold style with vibrant design. Creative Director Pierpaolo Piccioli has developed the new store concept together with architect and designer India Mahdavi. The 112 square metres store features a great brass and glass façade, inviting customers to discover a new intimate and enchanting space, allowing them to dream and tell stories. The oneiric atmosphere is set free creating striking contrasts with a harmonious overall mood. The sinuous lines of each element within the store blend with the collections, giving life to a myriad facets and endless interpretations. Visual and tactile contrasts animate the versatile and multiform space. White, pink and ochre as unifying symbols of this romantic and rebellious space. It is an original combination that sees brass blend to velvet, pink and white terrazzo blend with Rubik and Lolita displays and aligned with Charlotte chairs.


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Location: REDValentino / Level: First Floor / Parking: P1, Fashion Parking

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